AOL --> Aol.

There are always logo/branding redesigns, but Aol.'s new identity is more than just an update:


The biggest changes, typographically, are the use of title case, and the addition of a period (to suggest “confidence, completeness [...] that AOL is the place to go for the best content online, period”). Of course, the new logo is also in white, so as to "reveal" itself from a variety of different backgrounds. Check out this video to see what that means:



A great post on the blog "Brand New":
"Aol. Generation. Next."

And a New York Times article on the change:
"AOL Revamping Its Logo, Hoping to Revive the Brand"

This is just a sneak preview, so we'll see the full change (especially the website update) on December 10...