Wednesday, January 21, 2009

Color of the Year


Pantone, the authority on Color, officially named PANTONE 14-0848 Mimosa as the color of the year for 2009, named for the bright flowers of the mimosa tree: "In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow ... The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance ... Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation." Kinda looks like Cal's gold, eh?

Other cool links:
*Check out Pantone colors of the year from 2000-2008.
*Cal's Graphic Identity Guide, which details all of the university's official colors, fonts, etc.

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